Campaign Chemistry: Land O’Lakes CMO Heather Malenshek
You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable?
Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decision to rebrand and remove a Native American woman from its packaging amid a reckoning against racist logos…
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