Campaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico
Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center.
Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers.
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