Campaign Chemistry: Zynga’s Gabrielle Heyman
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.
Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May.
Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about…
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