Campaign Chemistry: VMLY&R’s Beth Ann Kaminkow

Campaign Chemistry · Oct 21, 2021 · 38m

VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.

Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising…