Campaign Chemistry: The New York Times’ Vida Cornelious

Campaign Chemistry · Sep 29, 2022 · 28m

T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling.

A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture…