Campaign Chemistry: Wunderman Thompson’s Bas Korsten and Dania Alarcon

Campaign Chemistry · Aug 4, 2022 · 35m

Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing.

But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.

Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman…