Campaign Chemistry: Xaxis’ President Gila Wilensky
Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media.
In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid and virtual workplace.
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