Campaign Chemistry: American Family Insurance CMO Sherina Smith

Campaign Chemistry · Jul 21, 2022 · 32m

American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically.

That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups.

Smith joins the Campaign Chemistry podcast…