Campaign Chemistry: Reckitt’s Fabrice Beaulieu

Campaign Chemistry · Feb 22, 2023 · 27m

Fabrice Beaulieu is chief marketing, sustainability and corporate affairs officer at Reckitt, a unique role that allows him to oversee both marketing and CSR efforts for the CPG giant’s house of brands.

Reckitt brought oversight of sustainability under marketing leadership to ensure that it functions as a business priority. The alignment makes it easier for Reckitt’s brands to tell authentic stories about sustainability, rather than expend their resources on greenwashing, Beaulieu says.

In this episode, he chats about Reckitt’s sustainability journey and how marketing and ESG can work…