Campaign Chemistry: Fig founder and creative chairman Mark Figliulo
Creatives, Mark Figliulo has a message for you: Wake up.
The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance.
In this episode, Figliulo chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at…
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