Campaign Chemistry: SS+K CEO Nadja Bellan-White
Nadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the agency world at the end of 2023 to lead creative and public affairs agency SS+K for that reason.
In her role, Bellan-White leads the agency to continue to help brands lean into their purpose and make work that fits within the cultural context. This doesn’t mean being overtly political, but rather understanding the dynamics in which consumers are experiencing a brand.
In this episode, Bellan-White chats about why it’s critical for brands…
The skinny
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