Campaign Chemistry: Nielsen chief product officer Deirdre Thomas
After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world.
The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and transacts on it has proven an arduous process that requires all stakeholders to transform their systems and strategies.
Deirdre Thomas is at the forefront of updating Nielsen’s measurement tools to…
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