Campaign Chemistry Rewind: Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
This episode first aired January 31st, 2024.
If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.
Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.
The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge…
The skinny
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