VML global CEO Jon Cook
In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency, staffing roughly 30,000 people.
Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe.
But there’s much work to be done, such as integrating two cultures — which…
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