Campaign Chemistry: X&O's Brett Banker and Eric Segal
After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — fast.
As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders. In this episode of Campaign Chemistry, the longtime duo share the story behind their nimble consultancy built to challenge the…
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