Campaign Chemistry: OKX's Haider Rafique
From navigating the early buzz around blockchain to reshaping the image of one of the world’s largest crypto exchanges, Haider Rafique has seen firsthand how consumer sentiment can make or break an industry.
As the CMO at OKX, he led a bold rebrand, one that consisted of unique partnerships with brands including UFC, Manchester City and Tribeca Festival to change the way people see crypto. The film Mild Mild West plays on the Western genre and sees gunslingers looking for gold and threatening people. The short featuring Hollywood legend Chazz Palminteri aims to promote people’s “right to…
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