Campaign Chemistry: Westfield Rise’s Kristen Jackman
For years, digital headlines insisted the American mall was dead. But step into a physical retail space today, and you will see Gen Z congregating for spontaneous hangouts, participating in viral TikTok trends such as "mall bingo" and seeking out real-world experiences. As AI-generated content crowds online spaces, human interaction and physical discovery have become premium commodities.
In this episode of Campaign Chemistry, Emmy Liederman sits down with Kristen Jackman, SVP at Westfield Rise. Drawing on her career journey from Twitter to reinventing modern retail spaces, Jackman breaks down…
The skinny
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