Campaign Chemistry: Reddit KarmaLab’s Kris Kennedy
In this day and age, the comments section on social media can range from community to chaos. On Reddit, all comments are welcome … as long as they adhere to the platform’s community guidelines.
Brands, however, are held to higher standards.
In this episode of Campaign Chemistry, Kris Kennedy, creative strategy manager at Reddit’s in-house creative agency KarmaLab, discusses the importance of community and curiosity, particularly through platforms such as Reddit. In the world of advertising, Reddit is often viewed as the “final frontier”— a place of immense potential but one where the…
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