Campaign Chemistry: Klaviyo's Jamie Domenici
For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day.
And while Black Friday and Cyber Monday (BFCM) are still the biggest shopping days of the year, the strategies driving them are shifting beneath retailers' feet as brands try to keep up with the rapidly evolving consumer habits fueled by technological advancements.
In this episode, we sit down with Jamie Domenici, CMO of Klaviyo, a marketing platform for e-commerce businesses, to dive into the evolving consumer psyche, explaining how customers are moving beyond…
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