Campaign Chemistry: Tinder’s Melissa Hobley
In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout.
Hobley addresses how Gen Z is redefining relationship boundaries and why the app is leaning heavily into real-world connection. From debunking the persistent “hookup app” myth to exploring where AI fits in a space defined by human connection, this is an unfiltered look at leading a global brand with…
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