Campaign Chemistry: Brooks Running’s Mike Peck
In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the running community undergoes a massive cultural shift—moving from solitary miles to a booming, community-driven movement—the brand is finding itself in a new position of influence.
In this episode, Mike Peck, Vice President of Creative at Brooks Running, pulls back the curtain on Brooks’ "Creative Lab," and explains why he feels he has the coolest job in the business and how his team operates like a nimble agency within a global brand…
The skinny
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