Campaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill
In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes.
This week, BBDO Worldwide's Nancy Reyes, global president and CEO, and Chris Beresford-Hill, global chief creative officer, join Campaign Chemistry to pull back the curtain on the agency's next chapter.
Following a whirlwind of acquisitions and industry shifts, the leadership duo discuss the much-needed evolution from "creative department" to "business partners." They dive deep into the necessity of upskilling talent for the AI age, the reality of dwindling brand…
The skinny
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