Campaign Chemistry: Quality Meats’ Jonathan King

Campaign Chemistry · Sep 17, 2026 · 42m

In an industry bogged down by rigid processes, Quality Meats is ditching the traditional agency playbook and proving that directness and agility still beat bloated pitch decks.

In this episode of Campaign Chemistry, Jonathan King, partner and head of growth at Quality Meats, pulls back the curtain on how a guerrilla mindset allows the indie shop to scale rapidly without losing its soul. King shares the mechanics of cold outreach that actually converts, why high-impact campaigns like MapQuest prove out-of-home and comedy still reign supreme, and how “pre-mortems” help catch failure before…