Campaign Chemistry: Laurie Lam, E.l.f. Beauty
In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business.
Lam shares insights into the company’s unconventional history, its commitment to listening to consumer feedback, and how it taps into strategic partnerships and collaborations with notable figures onscreen, online and in real life to enhance its mission and brand…
The skinny
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