Campaign Chemistry: Thorne’s Mary Beech and Redscout’s Ivan Kayser
If you are a brand experiencing massive growth, your first instinct might be to just keep doing exactly what you’ve been doing.
Luckily for Thorne consumers, Mary Beech, the brand’s chief growth officer, and Ivan Kayser, the CEO of Redscout, refuse to do anything but.
In this episode, we’re taking a fly-on-the-wall look at how Beech, Kayser and their teams worked together to define Thorn’'s brand identity based on two key insights stemming from their joint brand research: the importance of Thorn’'s clinical, scientific rigor and the consumer’s deep desire for personalization.
They also share…
The skinny
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