Shows / The CPG View
The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Episodes
The CPG ViewThe Future of Retail: AI, Agentic Commerce & the New Rules of Growth (Dave Peacock, CEO of Advantage Solutions)
Can you walk us through your career journey and the key experiences that led you to where you are today as CEO of Advantage Solutions? With the shelf now…
The CPG ViewBeyond the Pivot: How AI, Retail Media & Commerce Are Redefining Growth (Melissa Burdick, President & Co-Founder at Pacvue)
We spent our last conversation talking about how quickly commerce is changing. As brands move from understanding that shift to actually responding to it, where…
The CPG ViewThe Future of Luxury Beauty: Winning in the Age of Omnichannel, AI & Social Commerce (Mikael Brakker, Europe E-Commerce Channel & Amazon Director, Luxe Division at L'Oréal)
You’ve had quite the journey across beauty, FMCG, e-commerce, and omnichannel. Take us back a little how did your career evolve, and what eventually brought…
The CPG ViewBeyond ROAS: Rethinking Customer Lifetime Value, Commerce Strategy & Long-Term Growth (Bryan Gildenberg, Founder of Confluencer Commerce)
Every company says they want to build long-term customer value, but then the annual budget shows up and suddenly everyone is focused on this quarter. Why is it…
The CPG ViewThe New CMO Playbook: Building the Modern Growth Engine (Ajay Salpekar, GM, Beauty, Food & Beverage, TikTok; Melissa Burdick, President & Co-Founder, Pacvue; Don Brett, Host, The CPG View)
You've said a shopping journey that used to take 19 days can now take just 19 seconds. What's driving that shift, and how are the best brands leveraging TikTok…
The CPG ViewBeyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)
The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be…
The CPG ViewThe Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)
For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do…
The CPG ViewThe New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)
1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same…
The CPG ViewFrom Attribution to Action: Making Retail Media Measurement Matter (Liz Roche, Vice President of Media, Measurement & In-Store Solutions at Albertsons Media Collective )
You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you…
The CPG ViewThe Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)
When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to…
The CPG ViewThe New CMO Playbook: Building the Modern Day Growth Engine (Jay Hunter, CEO of K20; Melissa Burdick, President & Co-Founder of Pacvue; and Don Brett, Host of The CPG View)
Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits…
The CPG ViewRetail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)
You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of…
The CPG ViewBeyond ROAS: The New Retail Media Playbook for Enterprise Growth (Sherry Smith, President of Retail Media at Criteo)
1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your…
The CPG ViewThe AI Grocery Playbook: Reinventing Pricing, Promotions & Assortment ( Leon Zhang, Co-Founder & CEO of BetterBasket)
Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity…
The CPG ViewThe Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit)
Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible…
The CPG ViewFrom Insights to the Shelf: Building the Next Generation of CPG Brands (Andrew Thomas, Senior Vice President of Marketing at Archer Meat Snacks)
You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey…
The CPG ViewThe Next Marketplace Battleground: AI, Profitable Growth & Winning in 2027 (John LeBaron, Chief Revenue Officer at Pattern)
As online marketplaces mature, where do you see the next major battleground for brands—customer acquisition, profitability, loyalty, data, or something else…
The CPG ViewBack to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)
What are the fundamentals that brands need to get right first in order to create sustainable growth? Why does penetration matter so much, and what are…
The CPG ViewBeyond Fulfillment: The Future of Delivery Commerce (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)
Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved…
The CPG ViewBeyond the Amazon Playbook: Building, Scaling & Reinventing in Commerce (Ryan Mulvany, Growth at Growvana)
Would you mind introducing yourself and the company you’re with? Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the…
The CPG ViewThe New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)
What has changed most in commerce media, and what should brands and retailers be paying attention to right now? With the pace of change accelerating so…
The CPG ViewBeyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)
Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path?…
The CPG ViewThe Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).
You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about…
The CPG ViewLeading Through the Noise: The People, Decisions & Clarity That Drive Performance (Jason Baumgarten, Partner at Spencer Stuart )
Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments…
The CPG ViewThe eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
What Changed? What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What…
The CPG ViewAmazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the…
The CPG ViewCommerce Intelligence & AI: Turning Data Into Competitive Advantage (Karthik Bettadapura , CEO & Co-Founder at DataWeave)
Commerce has become significantly more transparent over the last decade, especially around pricing, assortment, promotions, and competitive behavior. From your…
The CPG ViewWinning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)
You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the…
The CPG ViewWinning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Product content used to be viewed as a relatively tactical function. Today, it increasingly feels like core commerce infrastructure. From your perspective…
The CPG ViewBuilding What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)
You’ve consistently been at the forefront of first-party data and omnichannel monetization/ What was an early moment in your career when you realized data…
The CPG ViewWinning the Next Chapter of Retail Media Networks: Relevance, Loyalty & Execution (Sherry Smith, President, Retail Media at Criteo)
Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your…
The CPG ViewContent & Conversion Intelligence: The New Competitive Advantage ( Jehan Hamedi, Founder & Executive Chairman of Vizit)
Content has traditionally been treated as a creative output, but increasingly it is being measured like a performance variable. From your perspective, what has…
The CPG ViewThe Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what…
The CPG ViewThe New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week. What Leaders Are…
The CPG ViewScaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
Can you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital…
The CPG ViewMarketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
To what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on…
The CPG ViewFail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)
You’ve built BTR Media into a 9-figure business with a 95%+ client retention rate — without chasing growth for growth’s sake. What has been the hardest part of…
The CPG ViewCutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)
You focus on building strategies that start with understanding the consumer. How has putting the consumer at the center of your decisions shaped your most…
The CPG ViewThe Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that…
The CPG ViewCommunity Over Audience: The New Rules of Personal Branding (Kait LeDonne, Personal Branding Expert and Professional Speaker)
Looking ahead, what excites you most about the future of personal branding and how professionals can stand out in today’s noisy digital world? What’s one…
The CPG ViewThe Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)
Tell us about your journey—from finance and strategic planning at AXA to leading data strategy for some of the world’s most iconic beauty and luxury brands…
The CPG ViewFrom Sleeping on Floors to Global Ecommerce Leadership (Colin Lewis, Co-Founder of Retail Media Works & Retail Media Columnist at Internet Retailing )
You’ve worked across B2C and B2B, brand and performance, and multiple global markets. Looking back, what moments or decisions most shaped the marketer you are…
The CPG ViewStop Checking the Box: The Hidden Millions in Returns (Geri Datus-Ward, VP, Sales & Business Development at REBEL)
You’ve spent 25 years leading major omnichannel businesses across Amazon, Walmart, Target, and other national retailers. How did that experience shape your…
The CPG ViewThe First 3 Seconds: Where Ecommerce Is Won or Lost (Simon Angove, Chief Executive Officer at Syndigo)
Simon, looking back at your career, what were the defining moments that shaped you into the leader you are today, especially in tech-driven businesses? You’ve…
The CPG ViewClosing the Loop: Turning Shopper Data Into Real Growth (Christine Foster, Group Vice President, Commercial Strategy & Operations, (Kroger Precision Marketing) at Kroger )
Can you remind everyone about Kroger Precision Marketing? Tell us about your announcement with Google this week. Incomplete measurement is a top pain point for…
The CPG ViewRethinking Retail Media: Where Monetization Meets Experience (Sherry Smith, President, Retail Media at Criteo)
How does agentic commerce change the balance of power between AI platforms and retailers, and why do you believe retailers will remain at the center of the…
The CPG ViewFrom eBay Hustle to SVP: Dang Nguyen’s Playbook for Building Digital at Scale (Dang Nguyen, Senior Vice President, Digital at Careismatic Brands)
You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew…
The CPG ViewThe Next Frontier of Retail Media: Data, Supply Chain & Growth (Keith Bryan, Founder at Colosseum Strategy)
You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently…
The CPG ViewFrom Impressions to Impact: The Future of Retail Media at Sam’s Club (Harvey Ma, Vice President & General Manager - Retail Media at Sam's Club)
Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building…
The CPG ViewWinning at the Speed of Culture: How Brands Are Reinventing Marketing on TikTok (Mike Westgate, Head of US Enterprise Retail & Telecom Sector at TikTok)
You’ve worked across startups, agencies, and large enterprises. What connects all those chapters of your career and brought you to where you are today? What…
The CPG ViewRetail Media’s Next Chapter: Measurement, AI, and What Brands Must Get Right (Dan Bonert, SVP Retail Media, Merchant Analytics and Collaboration at NielsenIQ)
You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how…
The CPG ViewFrom Ripples to Tidal Waves: How to Spot the Next Big Shift in Consumer Markets (Nik Modi, Managing Director at RBC Capital Markets)
You’ve had an incredibly diverse research career—from Latin American telecom to household products and beverages. Looking back, what were some of the key…
The CPG ViewThe Velocity of Leadership: Recruiting for a Faster World (Lauren Stiebing, Founder & CEO at LS International)
Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global…
The CPG ViewBuilding Teams That Win: Leadership, Culture, and Creating Customers for Life (Brian Monahan, SVP at Albertsons Media Collective)
You’ve built a remarkable career across the client, agency, and platform sides of the industry. Tell us about your journey, what experiences most shaped the…
The CPG ViewThe New Path to Purchase: AI, Social Commerce and Measurable Growth (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today? Retail Media is getting more…
The CPG ViewInside CMX: Scaling Retail Media Without Losing the Consumer (Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX))
To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about…
The CPG ViewScaling Innovation by Empowering People With AI at Walmart (Dave Glick, SVP, Enterprise Business Services at Walmart)
What are the key lessons you've learned about building high-performance teams that actually move the needle? You’ve described the classic “SWAT team”…
The CPG ViewProgress Over Perfection: How Marketing Leaders Make Smart Risk Decisions (Nick Hammitt, Chief Marketing Officer at Newell Brands)
Your career spans some of the world’s biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your…
The CPG ViewMarketing Where Life Happens: Turning Everyday Moments into Powerful Brand Experiences (Jack Shannon, CEO & Co-Founder at Recess)
Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?"…
The CPG ViewLeading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)
Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing…