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The eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)

What Changed?

What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week?

What Leaders Are Getting Wrong?

Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure?

Operator Moves?

What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing?

Planning Implications?

How plans should adjust. Connecting weekly signals to annual planning cycles and budget architecture?

Executive Close?

One operator takeaway…

The skinny

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