Inside CMX: Scaling Retail Media Without Losing the Consumer (Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX))
To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about omnichannel media today?
CMX is known for turning consumer intent into action. Can you walk us through how your team uses precision and scale to thoughtfully connect brands with customers across the entire funnel?
You often describe CMX’s approach as fueling meaningful shopping experiences. Can you share a case study that illustrates how full-funnel strategies have driven measurable results for a brand or retail partner?
From your vantage…
The skinny
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