The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).
You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong?
A lot of organizations continue trying to optimize individual channels while the market increasingly behaves as one interconnected commerce ecosystem. What do you think executives are underestimating about that shift?
Many leadership teams talk about omnichannel maturity, but internally they are still operating through fragmented incentives, reporting structures, and budget…
The skinny
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