Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
Can you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital transformation today?
You’ve worked across so many countries and markets. What have you noticed about consumer behavior? Does it really change a lot or are there surprising similarities everywhere?
At PepsiCo, you lead eCommerce Strategy and Transformation for the GCC. What has been the most exciting part of driving digital change for a global brand in that region?
How do you approach connecting eCommerce with other parts of the business…
The skinny
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