Beyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)
The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be paying much closer attention to right now?
We often talk about understanding what consumers are doing, but the harder question is understanding why. Where are you seeing the biggest gaps between traditional consumer measurement and what actually explains behavior today?
As consumer behavior becomes more fragmented across stores, digital channels, platforms and generations, how should brands rethink the way they define their consumer and…
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