The Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)
When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value?
For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue, margin, market share, or other outcomes the C-suite cares about?
Many large organizations are dealing with years of accumulated technology, fragmented systems, and processes built around different…
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