Winning the Next Chapter of Retail Media Networks: Relevance, Loyalty & Execution (Sherry Smith, President, Retail Media at Criteo)
Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your perspective, what phase is the industry actually entering now?
A lot of retailers rushed to launch retail media networks, but many are now discovering that building ad inventory is very different from building a scalable media business. What are the biggest structural mistakes you see retailers making today?
Brands continue shifting budget into retail media, but many executives are starting to question incrementality, duplication, and…
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