The New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)

The CPG View · Oct 2, 2026 · 27m

1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team structures?3. As you build the commerce organization at Dentsu, how do you structure teams so budgets can move fluidly toward what is working instead of staying locked into channels or trade calendars?4. How are brands balancing the need for speed with brand safety, legal approvals, and organizational…