Shows / The CPG View
The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Episodes
The CPG ViewLeading at Target: Curiosity, Innovation and Thriving in an AI Driven World (Prat Vemana, EVP Chief Information and Product Officer at Target)
You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership…
The CPG ViewRethinking Retail Reach: IGA’s Blueprint for Smarter Shopper Marketing (Michael La Kier, Vice President, Brand Development at IGA, INC. )
You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model?…
The CPG ViewThe Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)
You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that…
The CPG ViewRethinking Fulfillment: Amazon’s Big Change and What Comes Next (Rob Hahn, Chief Operations Officer at Pattern)
Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should…
The CPG ViewChoose Your Own Adventure: Empowering the Next Generation of Commerce Leaders (Gemma Spence , CEO of VML)
You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for…
The CPG ViewSending the Elevator Down: Building Culture, Brand, and Empowering the Next Generation (Jeff Durham, CEO & Co-Founder Durham Enterprises)
You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme…
The CPG ViewHigher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)
You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how…
The CPG ViewFrom Black Box to Breakthrough: How Ampd is Redefining Retail Media (Joshua Gebhardt, Co-founder & CEO at Ampd)
· Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception? ·…
The CPG ViewTurning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)
You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?…
The CPG ViewFrom Doing to Partnering: How Brands Win with Simplicity, Community, and Customer Experience (Alex Timlin, Chief CRM and Customer Experience Expert at SAP)
You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an…
The CPG ViewRetail Reimagined: How Walmart Connect is Powering Brands Through AI and Leadership (Lucas Barros, Head at Walmart Connect)
What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market? How do you approach leveraging…
The CPG ViewCracking the Amazon Data Code: Smarter Growth Through Clean Insights (Andrew Hamada, CEO and Co-Founder of Reason Automation)
Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company…
The CPG ViewMarketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce (Jamie Roller, Director, Growth Channels at Dr. Squatch)
Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped…
The CPG ViewBeyond Awareness: Modernizing Iconic Brands for Amazon Profitability (Noah Knoblauch, Head of Ecommerce & Retail Media at Suave Brands Company)
What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in…
The CPG ViewThe Long Game: Why Brand Building Beats Short-Term Wins (Preston Rutherford, Cofounder of Chubbies)
Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market? What…
The CPG ViewData, Distribution & Disruption: Russell Close on What’s Next in Digital Commerce (Russell Close, Global eCommerce Director at Carlsberg Group)
Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along…
The CPG ViewNo Shiny Objects: How Costco is Redefining Retail Media with Purpose (Mark Williamson, AVP, Retail Media at Costco)
Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in…
The CPG ViewBeauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)
As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology? What…
The CPG ViewTariffs, Trust & Trade: Navigating the Future of Supplements on Marketplaces (Loren Israelsen, Founder and President, United Natural Products Alliance)
For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural…
The CPG ViewStart Now: Building AI-Literate, High-Performing Teams (Alex Brueckmann, Chief Executive Officer at Brueckmann Strategy Consultants Ltd.)
Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them…
The CPG ViewThink Global, Act Local: The Power of Market-Centric Execution (Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever)
You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you…
The CPG ViewBeyond the Banner: Crafting AI-Driven, Creative-First eCommerce Strategies (Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla Group)
What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends? Leading a team across 35 countries…
The CPG ViewRetail at a Crossroads: Mariano on Redefining IT Value and Industry Collaboration (Mariano Gomide de Faria, Founder and co-CEO of Vtex)
The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the…
The CPG ViewPlaying for the W: Leadership, Learning, and the Power of Team (Nikki Stone, Chief Commerce Officer at GroupM)
GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation…
The CPG ViewConnected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)
Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience? Chewy…
The CPG ViewMust Be Present to Win: Rethinking Leadership in the Age of AI (Art Hopkins, Global Head of Technology Officers Practice at Russell Reynolds Associates)
As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are…
The CPG ViewUncorking Retail Media: Blending Compliance, Creativity & Commerce (Jenna Steele, Vice President, eCommerce and Digital at Riboli Family Wines)
Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands…
The CPG ViewDisrupting the Shelf: How Predictive Tech Is Changing Retail Forever (Jeremy Brockbank, Chairman & CEO at Volcanic Retail)
Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the…
The CPG ViewThe Future of Brand Experience: Retail Media, DTC, and Creative Strategy with Michael Lovegrove (Chief Experience Officer at Omnicom Commerce)
As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse…
The CPG ViewElevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Director, Global Growth Transformation and Operations)
Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process…
The CPG ViewWinning the Digital Shelf: Omar Haque on Omnichannel Strategy, Leadership, and Innovation (Vice President & General Manager, Omnichannel at Bimbo Bakeries USA)
Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully…
The CPG ViewCracking the Code: Identity Resolution, First-Party Data & Growth with Adam Robinson (Founder & CEO of RB2B and Retention.com)
You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with…
The CPG ViewSwag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )
You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital…
The CPG ViewUnlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)
Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network? You’ve mentioned…
The CPG ViewBreaking New Ground: Inside Macy’s Retail Media Transformation (Michael J. Krans, Vice President of Retail Media at Macy’s)
Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create…
The CPG ViewBuilding Balanced Teams, Simplifying eCommerce, and Planning for Success: The Future of Digital Strategy (Jennifer Peters, Director of DTC, Martech, + Digital Compliance at Olly)
As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and…
The CPG ViewAI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen (Senior Manager, Enterprise Marketing Capabilities at General Mills)
What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected…
The CPG ViewLeading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)
Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing…
The CPG ViewDriving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)
Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce? With your focus on continuously driving…
The CPG ViewScaling with Purpose: Mike Beckham on Building a Mission-Driven Brand (Mike Beckham, Co-Founder and CEO of Simple Modern)
What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into…
The CPG ViewRedefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)
DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these…
The CPG ViewTransforming Consumer Health: Data, Innovation, and Leadership in Modern Marketing (Eric Gregoire, SVP - Global Head of Marketing & Digital at Bayer)
Can you share a specific example where innovative brand or performance marketing led to significant business growth? Digital transformation can be complex…
The CPG ViewData-Driven Creativity: How Albertsons Media Collective is Shaping the Future of Retail Media (Michelle Kircher-Weiskittel, Head of Media, Creative and Operations at Albertsons Media Collective)
In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and…
The CPG ViewBeauty, Data, and Disruption: Mastering eCommerce Growth in a Changing Industry
What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the…
The CPG ViewThe Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say…
The CPG ViewDisrupting Workforce Identity: Lessons in Innovation with William Lin of AKA Identity (William Lin, Founder and CEO at AKA Identity)
What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space?…
The CPG ViewScaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)
Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been…
The CPG ViewRedefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)
Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks…
The CPG ViewRetail Media Reinvented: Walmart Connect's Strategy for Building, Scaling, and Omnichannel Impact (Ryan Mayward, SVP, Sales at Walmart Connect)
Ryan, you've had an impressive career journey from NBCUniversal to Amazon, Instacart, and now Walmart Connect. What are some of the key lessons you've learned…
The CPG ViewThe Future of Retail Media: Inside GoPuff’s Innovative Approach with Dan Folkman (Daniel Folkman, SVP Business at Gopuff)
Retail media is evolving rapidly. How do you see the future of retail media, and what role do you envision Gopuff playing in shaping that landscape? Gopuff…
The CPG ViewRedefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)
DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these…
The CPG ViewUnlocking Digital Growth: Strategies for Success in Today's Competitive Market (Doug Jensen, Head of New Partnerships at Pattern)
How do you think Amazon's decision to terminate a significant number of smaller 1P vendor accounts will impact brands, particularly those that rely heavily on…
The CPG ViewDriving Commerce Excellence: Leadership Lessons from the Frontlines (Jacquelyn Baker, CEO at Omnicom Commerce Group)
You’ve had a dynamic career leading various aspects of digital commerce and retail media. Can you tell us a bit about your career journey? What experiences…
The CPG ViewStaying Ahead of the Game: Omnichannel Strategies and Consumer-Centric Leadership (Dylan Kavanagh, Vice President, Omnichannel at Rawlings Sporting Goods)
You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you…
The CPG ViewUnlocking Digital Transformation & Consumer-Centric Marketing in CPG (Mohamed Al Lawati, Director, Digital and eCommerce at Grupo Bimbo)
How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts…
The CPG ViewBeyond Reviews: Unlocking Full Funnel Success with Bazaarvoice (Keith Nealon, Chief Executive Officer and Doug Straton, Retail Growth Officer and Chief Customer Evangelist at Bazaarvoice)
With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they…
The CPG ViewDecoding Digital Disruption: A 15-Year Veteran's Insights on General Mills' Journey to eCommerce Excellence (Raquel Navarrski, VP of eCommerce & Pure Play, General Mills)
Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How…
The CPG ViewMirror Moments: Unpacking Self-Awareness for Effective Leadership (Tim Johns, Helping High Achievers, Executive Coaching and Change Management at Three Piece Life)
SELF-AWARENESS Many people lack a proper understanding of what they project and how they come across. Their behaviour and attitudes may be holding them back…
The CPG ViewDriving Innovation in Retail Media: Insights from Albertsons Media Collective (Evan Hovorka, VP Product and Innovation at Albertsons Media Collective)
In your role at Albertsons Media Collective, how do you approach innovation in building data and marketing products for retail media? Can you share a recent…
The CPG ViewCracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)
In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and…