No Shiny Objects: How Costco is Redefining Retail Media with Purpose (Mark Williamson, AVP, Retail Media at Costco)
Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?
Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?
With retail media, shopper marketing, and eCommerce marketing increasingly converging, what strategies are you using to connect these disciplines and maximize the impact of programmatic media solutions?
What do you see as…
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