Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)
You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?
You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?
As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?
You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within…
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