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Rethinking Fulfillment: Amazon’s Big Change and What Comes Next (Rob Hahn, Chief Operations Officer at Pattern)

Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them?

You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition?

Pattern offers solutions to help brands navigate these changes. Can you share how Pattern's services are uniquely positioned to support sellers during this transition?

In your experience, how can brands balance the need…

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