Think Global, Act Local: The Power of Market-Centric Execution (Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever)
You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?
With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion?
Data-driven decisions are essential in today’s fast-changing e-commerce landscape. How do you use data and…
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