Shows / The CPG View
The CPG View
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
Episodes
The CPG ViewCharting the Future of CPG: Digital Innovation Insights from Uber (Megan Ramm, Head of the Americas Uber Advertising at Uber)
As the Global Director and Head of CPG Partnerships at Uber, could you share some insights into how you've leveraged your experience in digitalmarketing to…
The CPG ViewBeyond the Balance Sheet: Cultivating the Soft Skills of True Leadership (Tim Johns, Helping High Achievers, Executive Coaching and Change Management at Three Piece Life)
LEADERSHIP DEVELOPMENT People often think that getting on and getting to the top is all about hard skills: Decision-Making Skills Financial Acumen Budgeting…
The CPG ViewFrom Sales to Supply Chain: Navigating the Complexities of E-commerce Logistics (Rob Hahn, Chief Operating Officer Pattern)
Expansion of Amazon's network (as called out in the attached WSJ article) + the new inbound shipping fee. How is it impacting customers? How is it impacting…
The CPG ViewThe Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier
How did you get your introduction to retail media and ecommerce? How do we fix that disconnect? How do you see organizations better aligning KPI’s and…
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Navigating Careers and Building Champions: Insights from a CPG Leader (Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt)
Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth…
The CPG ViewMastering CPG Marketing: Strategies, Trends, and Innovations for Digital Leaders (Richard Rodgers, Marketing Director at Keurig)
Can you discuss some key trends and challenges you've observed in the marketing landscape, particularly in the consumer goods industry, and how you've…
The CPG ViewTransformative Leadership: Cultivating Excellence at High Point University (Nido R. Qubein, President at High Point University)
Dr. Qubein, your journey from arriving in the United States with limited English and only $50 to becoming an internationally recognized leader is truly…
The CPG ViewNavigating Career Transitions with Tim Johns: Insights on Leadership and Coaching (Tim Johns, Helping High Achievers, Executive Coaching and Change Management at Three Piece Life)
Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant? What inspired you to develop the ThreePieceLife…
The CPG ViewThe Backbone of Connected Commerce: How VTEX Drives Digital Transformation Part Two (Daniela Jurado, Executive VP, North America at VTEX)
Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well?…
The CPG ViewThe Backbone of Connected Commerce: How VTEX Drives Digital Transformation (Daniela Jurado, Executive VP, North America at VTEX)
VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly…
The CPG ViewPioneering the Future of CPG Data (Liz Buchanan, President, North America at NielsenIQ)
As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in…
The CPG ViewThe Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)
How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent…
The CPG ViewRetail Renaissance: Navigating the Digital Era (Lee Dunbar, SVP, Head of Retail Media at Starcom)
Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the…
The CPG ViewStrategy in Motion: Navigating the Marketing Landscape (Graham Robertson, Founder and CMO at Beloved Brands)
Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand…
The CPG ViewCharting the Omni-Channel Future: Insights from a CPG Leader (Sam Martz, Head of NA CHC Ecommerce at Sanofi)
E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG…
The CPG ViewEmbracing New Opportunities: A Journey in E-commerce Success (Darren Silverman, Senior Vice President eCommerce & Insights at Petmate)
Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your…
The CPG ViewGlobal Insights: Navigating CPG Strategy and Execution (Vivek Rastogi, Senior Director, Global Digital Commerce at Colgate-Palmolive
With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different…
The CPG ViewForged in Discipline: A Journey of Leadership (Tom Gordon, Commandant of Cadets at The Citadel)
Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and…
The CPG ViewSupply Chain Spotlight: Navigating Recruitment Challenges and Future Trends (Charlie Saffro, CEO at CS Recruiting)
Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it…
The CPG ViewRetail Revolution: Exploring the Future of In-Store Media (Marlow Nickell, Founder at Grocery TV)
Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced…
The CPG ViewCharting the Course: Strategies for Success in CPG and Digital Marketing (Christina Rapsomanikis, Global VP Digital & e-Commerce at Mars)
You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy…
The CPG ViewRocketing Ahead: Navigating eCommerce and Digital Marketing Trends (Jennifer Elmashni, General Manager, Rocketbook by BIC)
Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital…
The CPG ViewNavigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)
Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be…
The CPG ViewRevolutionizing Retail Media: Navigating Loyalty, Strategies & Future Insights (David Young, VP, Shipt Media at Shipt)
With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and…
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Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)
CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of…
The CPG ViewElevating E-commerce: Unraveling the Dynamics of Retail Enablement (Benjamin Woodruff, CRO at Flywheel Digital)
Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive…
The CPG ViewThe Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)
Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to…
The CPG ViewDecoding E-commerce Challenges and Opportunities in Consumer Goods (Andrew Freeman, Vice President NA for CP Skin Health Group, a division of Colgate-Palmolive)
With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it…
The CPG ViewNavigating Marketplace Control: Strategies, Risks, and Rewards (Russ Dieringer, Founder & CEO at Stratably)
Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these…
The CPG ViewRetail Insights Unveiled: Navigating the Ever-Changing Landscape (Jaclyn Nix, EVP, Media Sales & Operations at CitrusAd)
Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging…
The CPG ViewThe Incremental Wave: Riding the Retail Media Tide Mini Series: Part 2 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today…
The CPG ViewRetail Revolution: Decoding the Commerce Media Boom (Conor McKenna Partner, LUMA Partners)
Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising…
The CPG ViewTrailblazing Success: Unveiling Stanley's Strategies in the Outdoor Retail Market (Matt Navarro, Senior VP Global Commerce at Stanley)
Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations…
The CPG ViewThe Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say…
The CPG ViewRetail Resonance: Navigating Mission-Driven Shopping for Optimal Engagement and Sales Growth (Ethan Chernofsky, SVP of Marketing at Placer.ai)
How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the…
The CPG ViewRevolutionizing CPG Advertising: Unveiling DoorDash's Shoppable Ads and Growth Strategies (Toby Espinosa, VP at DoorDash Ads)
Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash? How does DoorDash's CPC pricing benefit CPG brands…
The CPG ViewCommerce Chronicles: Navigating Beauty's Digital Landscape with a Visionary Leader (Swati Gupta, Head of Ecommerce at Weleda North America)
Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda? As the Director of Ecommerce at…
The CPG ViewChanneling Success: Navigating the Evolving eCommerce Landscape for CPG Brands (Jorrit Steinz, CEO at Channel Engine)
With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG)…
The CPG ViewData-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)
In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG)…
The CPG ViewIbotta Uncovered: Empowering Consumers, Transforming Advertising (Bryan Leach, Founder and CEO at Ibotta)
Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of…
The CPG ViewBlurred Lines: Navigating the Convergence of Roles and Responsibilities in the CPG Revolution (John Abele, Jean Allen, Kristin Duetmeyer; Heidrick & Struggles)
In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands…
The CPG ViewFrom Trailblazers to Trendsetters: Insights from the CEO of BIC in the Ever-Changing CPG World!
With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also…
The CPG ViewCracking the CPG Code: Mastering Problem-Solving with the 7-Step McKinsey Framework (Julia MacDonald, Fractional CMO & Operations Advisor)
In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges…
The CPG ViewElevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)
Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process…
The CPG ViewAmazon Data Strategy 101: Straight from Intentwise's Top Gun (Sreenath Reddy, CEO, Intentwise)
Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a…
The CPG ViewCracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)
In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and…
The CPG ViewDecoding Digital Disruption: A 15-Year Veteran's Insights on General Mills' Journey to eCommerce Excellence (Raquel Navarrski, VP of eCommerce & Pure Play, General Mills)
Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How…
The CPG ViewRevolutionizing the CPG Industry: Insights from an Early and Growth-Stage Investor at the Intersection of Software and Consumer Technology (Priya Saiprasad, Partner, SoftBank Vision Fund)
She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She…
The CPG ViewMastering eCommerce Growth: Global Insights and Winning Strategies with an Industry Insider (Carlos Ferreira, VP of eCommerce Sales, Reckitt)
With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last…
The CPG ViewRetail Revolution: Unlocking the Power of Data-Driven Advertising for CPG Brands (Brian Spencer, Marketing Director, Kroger Precision Marketing at 84.51)
Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on…
The CPG ViewSweet Success: Mastering Omni-Channel Growth with Hershey's Digital Dynamo (Brad Santanna, Head of Omni-Channel Operations & Planning, The Hershey's Company)
Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged…
The CPG ViewThe Winding Road, Building, Betting on Others & Giving Back (Irene Tasi, Chief Growth Officer, PPG)
Her career path -- From IT, Corp Development, Commercial leader and is currently at PPG How important it is to bet on others — Advocates vs Mentors Her passion…
The CPG ViewThe eCommerce Convergence of CRM and CPG Omni-Commerce (Mike Milburn, Co-Founder & Co-CEO, PIMLY)
How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now…
The CPG ViewThe eCommerce CPG Evolution and the Importance of "Staying in Front" (Dom DiSiena, VP of eCommerce, Nestle Health Science)
1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest…
The CPG ViewIn-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)
What we explore in this episode: How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the…
The CPG ViewWinning in eCommerce (Dave Wright, CEO & Co-Founder, Pattern)
We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it…
The CPG ViewRecruiting eCommerce Talent: Discussion to review all things Digital/Omni-channel Talent related (Adam Rose, CTO, eCommerce Placement)
Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm…
The CPG ViewWinning on the Digital Shelf: Optimizing Visual Content (Jehan Hamedi, CEO/Founder, Vizit)
Strategy, Tactics and Best Practices for Optimizing Visual Content with Jehan Hamedi from Vizit
The CPG ViewThe Journey Through CPG with Jamie Schwab (Head of Worldwide Digital, Colgate)
Jamie shares his journey and learnings through out this career at several large CPG's.
The CPG ViewShoptalk with Krystina Gustafson (SVP of Content, Shoptalk)
We get the in's and out's of Shoptalk with our dear friend Krystina Gustafson.