Commerce Chronicles: Navigating Beauty's Digital Landscape with a Visionary Leader (Swati Gupta, Head of Ecommerce at Weleda North America)
Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda?
As the Director of Ecommerce at Weleda, what are some of the unique challenges you face in the natural beauty industry? How does Weleda approach ecommerce differently compared to other beauty brands?
In your previous role at Walmart, you were responsible for leading a $88MM vitamins and supplements business. How did you leverage data and analytics to achieve over 50% growth? What insights did you gain from this experience?
Could you walk us through your approach to…
The skinny
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