Charting the Course: Strategies for Success in CPG and Digital Marketing (Christina Rapsomanikis, Global VP Digital & e-Commerce at Mars)
You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands?
Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led to a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.