Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)
CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry?
Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered?
Innovation in CPG: With your…
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