Sweet Success: Mastering Omni-Channel Growth with Hershey's Digital Dynamo (Brad Santanna, Head of Omni-Channel Operations & Planning, The Hershey's Company)
Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of Omni-channel Operations & Planning?
In your time as Amazon Team Lead, you doubled Hershey's sales in less than two years and improved operating income by optimizing the portfolio and supply chain. Can you discuss the key strategies you implemented to achieve this success, and how you have adapted these strategies for your current role?
As the Head of E-commerce Sales at…
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