In-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)
What we explore in this episode:
How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space?
With the decline of linear TV advertising and other mass reach vehicles, what are some of the challenges that brands face in reaching and influencing consumers at scale, and how can in-store digital media help address these challenges?
Can you provide some examples of successful in-store digital media campaigns, and what made these campaigns effective in driving sales and brand…
The skinny
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