Decoding E-commerce Challenges and Opportunities in Consumer Goods (Andrew Freeman, Vice President NA for CP Skin Health Group, a division of Colgate-Palmolive)
With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow?
As a leader in the CPG industry, you have witnessed the rise of direct-to-consumer (D2C) business models. Can you share your thoughts on the impact of D2C on traditional retail channels, and how CPG brands can adapt to this shift?
You have experience in developing eCommerce capabilities and strategies for different organizations. What are the key factors to consider when implementing a successful eCommerce…
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