The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)
Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?"
Key Metrics for Success: "As companies ramp up their investments in retail media, what are the key metrics they should focus on to ensure they're making data-driven decisions? How do these metrics align with the solutions your company provides?"
Impact Measurement: "Your company emphasizes the importance of measuring…
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