Cracking the CPG Code: Mastering Problem-Solving with the 7-Step McKinsey Framework (Julia MacDonald, Fractional CMO & Operations Advisor)

The CPG View · Jun 9, 2023 · 37m

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences?

When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing consumer behaviors, or sustainability concerns, and how do you address them in the most effective way?

In the context of the CPG industry, could you share an example where using the SPQA (Situation…