Swag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )
You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years?
As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates?
With your extensive experience across multiple global markets, what are some of the most important factors to consider when building digital strategies that work across diverse regions? How do you balance local…
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