Cracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)
In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence?
As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this changing environment?
With the growing popularity of online grocery shopping and delivery services…
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